About us -
de.aurika – Everyday Luxury, Born in Jaipur
Our Story
de.aurika began in the pink lanes of Jaipur with one belief: fine‑feeling jewellery shouldn’t demand a fortune. Founders blended the city’s centuries‑old craftsmanship with modern minimal design to create demi‑fine pieces you can live in—study sessions, boardrooms, brunch dates, and big nights out.
What Makes Us Different ?
We marry solid‑feel luxury metals with luxe‑thick, hypoallergenic gold plating so your pieces look radiant for years—not weeks.
Nickel‑free and skin‑loving, every item is sealed to resist fading, sweat, and Jaipur’s own summer heat.
If your jewellery doesn’t hold its glow, we’ll make it right—repair, replace, or refund. Simple.
Each design is produced in limited runs to reduce waste and keep your style as unique as you are.
Our Mission
To make everyday luxury effortless—offering jewellery that feels as good as it looks, crafted responsibly, and priced transparently.
Crafted in India, Styled for the World
Every de.aurika piece passes through local artisans’ hands before it rests on yours. We honour Jaipur’s artistry while embracing global trends, creating jewellery that speaks every language of style.
Join the de.aurika Community Below!
Tag @de.aurika on Instagram and collaborate with us to share how you style your glow.
We spotlight real customers weekly —because looking good and doing good go hand in hand.
Thank You for Wearing the Story
When you choose de.aurika, you don’t just wear jewellery; you wear a promise of quality, conscience, and a little Jaipur magic. Welcome to the Family.
